Privacy Policy

Website privacy statement
This privacy statement applies to the Shop the City website ( . The Shop the City website is published by Latitude on behalf of Melbourne’s GPO, The Strand Melbourne, Emporium, QV Melbourne and Melbourne Central . For information about the broader collection and use of personal information by each of these shopping centres please refer to their privacy policies via the following:

Melbourne Central –
Emporium –
QV –!/pages/privacy-policy
Melbourne’s GPO –
The Strand Melbourne –

This website privacy statement does not apply to other websites we may link to. We recommend you read the privacy statement when you access another site.

Anonymous access to our site
You can access the Shop the City home page and browse our web site anonymously, without disclosing your personal information.

Collection and use of personal data
The Shop the City website does not collect or records any personal information.


Collection and use of site visit data
Cookies are used on our site, but they do not collect any personal information. For the most part they are sessional and just contain system-generated values to identify the user’s session for statistical and system administration purposes only.

This site’s web-server automatically collects the following non-personal information (i.e. clickstream data) for statistical and system administration purposes only:
?    your server (or IP) address
?    the day and time you visited the site
?    the pages you visited on our site
?    the address of the last page you visited
?    the operating system you are using
?    rough geographic location (down to the city)
?    language (eg American English)
?    internet service provider (eg Telstra)
?    the type of browser and version you are using.

To the extent that this data could make you identifiable, The Shop the city group (Emporium, Melbourne Central, The Strand Melbourne, QV and Melbourne’s GPO) will not attempt to identify individuals from the records the server automatically generates unless necessary to investigate a breach of law or regulation.

Contact us
Please contact the Shop the City Privacy Officer at – if you have any other enquires concerning The Shop the City privacy procedures.