Pantone said Ultra Violet was the Colour of the Year, so naturally we’re partying the only way we know how. Over 100 shopping offers to make over your winter wardrobe. Epic pop-ups and events that are made for the ‘gram. Heaps of free stuff, because… it’s free stuff. And all the food and drinks you just gotta see. Why? Because everything we have going on is PURPLE. No, seriously – there’s a purple room, purple makeovers, purple prizes and a fountain made of melted purple marshmallow. Basically, it’s a 12-hour Ultra Violet purple-off that requires you to come hungry, ready to shop and armed with some serious shades. So, you coming?
LOCATION: MELBOURNE CENTRAL